About me · demand-generation marketer · builder

I make unfamiliar problems easier to understand.

A curious marketer who learns by building.

I’ve spent six-plus years in demand generation, usually translating a messy question into something a team can actually use. Outside work, I keep the same habit: find the thing I don’t understand, take it apart, and learn enough to make it clearer.

How I work A little more personal

The short version I make complicated work easier to understand and use. That is the thread between my marketing work, the research projects, and the small things I build for fun.

1st gen college graduate

6+ yrs demand-generation marketing

6 projects across measurement, operations, research, and product

5 pets in the household

The bigger picture

I learned to figure things out before I learned to call it a strength.

I’m the oldest in my family and the first to go to college. A lot of the time, there wasn’t a ready-made answer or a person nearby who had already done the thing. I got comfortable teaching myself: finding the useful source, testing what I thought I knew, and asking a better question when the first one was wrong.

That background still shows up in how I work. I don’t need to be the person who already knows everything. I need to be the person who can make the unknown smaller, explain what changed, and keep moving without pretending the uncertainty was never there.

    The kind of teammate I try to be
    Prepared enough to be useful, direct enough to be clear, and comfortable saying “I don’t know yet” when that is the honest answer.
    

A concrete working habit

I leave a trail someone else can follow.

When a project is unfamiliar, I start a small record: the question, the source, the first assumption, and the next check. That habit keeps learning from becoming a private exercise. It also makes handoffs calmer because the next person can see what was decided and what is still open, and where to look if the result changes.

It is why the portfolio includes receipts, failure notes, and boundaries alongside the polished result. The work is more useful when another person can pick it up without needing the entire backstory in a meeting.

What shaped me

The work is serious. The person doing it is still a person.

A few things explain the way I show up better than a list of adjectives.

01 / Curiosity I go down the rabbit hole. Research is not a performance for me. I genuinely like learning how a system works and then making the explanation useful to someone else.

02 / Competition I like a clear scoreboard. Games taught me to prepare, notice patterns, and change course quickly when the result says the plan is not working.

03 / Resourcefulness I make the unknown smaller. I do not wait for a perfect brief or a familiar tool. I find the source, learn the gap, and build the smallest useful version.

04 / Perspective A full life makes better work. Kymm, five pets, games, travel, and time outside keep me curious, grounded, and able to return to hard problems with fresh eyes.

Life outside the work

The people and animals who keep the perspective honest.

Kymm and the five pets who run the house, whether we agreed to that or not.

Juan the one writing all this

Juan and his fiancée Kymm laughing together on a mountainside at sunset, Colorado in the background. — **Juan & Kymm** still laughing at each other

Bailey, a small white curly-haired dog, lying in green grass wearing a rainbow bandana. — **Bailey** professional grass supervisor

Chloe, a grey tortoiseshell cat with green eyes, sitting upright on a bed. — **Chloe** governs the household

Renny, a yellow and cream crested gecko, perched on driftwood in a terrarium. — **Renny** nocturnal and unbothered

Lucy, a small black kingsnake, coiled in an open hand. — **Lucy** calmer than most people

Rosie, an orange and grey bearded dragon, climbing on driftwood and looking toward the camera. — **Rosie** the most opinionated one

Why it matters at work

The work is more than a set of project pages.

The projects show what I can make. The useful context is how I got there: I ask direct questions, learn what I need, and care about leaving people with a clearer decision than they had before.

Curious, not performative I want to understand the real problem, not just produce something that looks like an answer.

Calm under ambiguity I’m comfortable starting with incomplete information and improving the shape of the question as I learn.

Clear about the handoff A good deliverable tells the next person what it means, what to do, and what not to assume.

Human about the work Good judgment includes knowing when a simple answer is better than a more impressive one.

Need a thoughtful builder?

The work is on the Projects page. The resume is below. LinkedIn is the easiest place to find me.

In a team, I am best positioned to own the messy middle between audience, spend, reporting, and the next decision: make the question clear, build the useful system, and explain what the result does and does not mean.

Let’s talk on LinkedIn → Download my resume ↓

Keep going

Projects The work, in the order that is easiest to scan. See the projects → How I work The choices and habits behind the work. See how I work →