Projects

Five projects, from a marketing study to a blackjack card game.

Two marketing projects and three I built for fun. Each page starts with the problem in plain words and a picture.

Short on time? Start with Marketing Measurement, the closest to my day job.

Real outputs: a channel thumbnail, a Boulevard 21 screen, and the study’s key number.

All five

What I built, what happened, and what didn’t work.

Two marketing projects, three built for fun. The ratios show how selective each system is, measured against its own starting pile.

Closest to my day job: whether ad reports can be trusted, and what demand gen jobs are actually called.

Most campaigns that looked worth scaling only looked good in hindsight.

It reads hundreds of demand gen job posts and sorts them with one written checklist.

Things I built because I wanted them to exist.

A gaming clips channel that drew 47.4K views in its first 28 days.

Two labs that test trading and sports-market ideas without risking a dollar.

A blackjack card game, tuned by simulated nights before anyone plays a rule.

What they share

Every project asks the same three things: where did this number come from, what would change my mind, and who makes the final call.