Built between early July and mid-August 2026, going by the project’s file dates.
Market Scan · personal project
What 1,261 demand gen job posts call the job.
About 95 new demand gen job posts appear each week. My tool gathers them from 33 sources and scores each against a checklist of job titles.
The first version quietly dropped most of the good posts. The lesson: a short list only means something if you check what disappeared.
The result
Only about 1 in 13 posts called the job “demand gen.”
99 of 1,261 titles used the words, July to October 2026. Most said manager, growth, or paid media.
Why I built it
Scoring is cheap. Reading is the expensive part.
Reading every post is slow, and skimming misses the pattern. A written checklist can do the first pass on every post, so the reading goes to what the whole pile says.
- 01 · Sources33job boards and feeds
- 02 · Collect1,261job posts gathered during the tracked window
- 03 · Score1,193posts scored against the written checklist
- 04 · Top score123posts that reached the top score
What broke first
The first run found six ways to lose a good posting.
The first run searched 117 job boards and kept only four jobs. There were plenty of postings; six separate filters were quietly throwing good ones away. The tool now reads 33 sources.
I traced and fixed each one before trusting the list.
- How each board’s fields were read
- How locations were sorted
- The age cutoff
- The job-title match
- Which boards were covered
- Duplicate removal
What the checklist is
Fifteen job titles. One point each.
The checklist is a written list of 15 job titles, from demand generation manager to paid media, PPC, SEM, and growth marketing manager. A post earns one point for each title phrase that shows up in its title or description, and posts from the one board I trust most get a small bonus. A post that matches several phrases outranks one that matches a single phrase in passing.
B2B Demand Generation Manager
Own the budget for paid search and paid social, build weekly reports, and work alongside our PPC Manager on lead quality. Remote within the U.S.
- In the titledemand generation manager
- In the descriptionPPC manager
- Not countedbudget, paid search, and remote aren’t titles on the list
- Score2 points, out of a possible 10
Score 091 of 1,193 91
Score 172 of 1,193 72
Score 2 · median624 of 1,193 624
Score 3283 of 1,193 283
Score 4 · top score123 of 1,193 123
Why that is enough
It’s deliberately simple: a fast first pass through 1,261 posts, so the reading starts with the closest matches.
What the titles say
The same job goes by many names.
Counted across all 1,261 job titles. The tool keeps U.S. remote posts only, so this describes that slice, not the whole market. The surprise: only 99 titles used the words “demand gen.”
60%
of titles say “manager”
32%
say senior, lead, or principal
17%
name paid media, search, PPC, or SEM
1%
are director level or above
The lead-scoring lesson
A checklist that ranks posts is a lead-scoring model with a different input. The six filters that dropped good posts are the same leaks that drop good leads: a field mapped wrong, a location rule set too tight, duplicate removal that eats real records.
What it took
A useful list needed more than a score.
Log every post a filter throws away from day one, so a short list never looks good before the missing ones are explained.
Evidence record
Every number on this page, with its source.
Open the full evidence record
This public record contains totals only. Company names, links, and salaries are deliberately left out, and job titles appear only as word counts. The checked summary stays public; the larger working record remains private.
One row is one job posting, counted once. Postings gathered, postings scored, and postings at the top score are narrowing stages of the same pile, so the smaller numbers are always inside the larger ones.
The claim
Posts gathered, posts scored, and posts at the top score.
1,261
job posts gathered
1,193
posts scored
123
posts at the top score
The checks
How the scores were spread across the scored posts.
10.3
% of scored posts reached the top score
2.0
middle score
The scale
Where posts came from and when tracking ran.
33
distinct sources
31
automated collectors
July 14, 2026
tracking started
October 14, 2026
latest post counted
Compare notes
Do these patterns match what you see?
If you work in demand gen, I’d like to hear how your team describes the job and which parts of these posts ring true.